Remarkable Content, Links & 200 other things

Your business on steroids, the legal kind, not the illegal stuff. That is what remarkable content, with proper distribution does to explode websites to the top of the internet. If I had to sum up the best way to achieve higher rankings for websites it would come down to two things. It would involve creating remarkable content that earns links from respectable websites that want to share and show your content. In a perfect world the cream of businesses/websites would rise to the top naturally. All other sites that do not produce remarkable content and apply strong white hat SEO practices would file in below the good sites that have high quality websites linking to it. However, this does not always work and that is when the fun begins, or an SEO starts pulling their hair out. Let me give you an example. I have a client that has a large manufacturing company located in Los Angeles, Ca. The business has been in operation for 33 years, they are the best at what they do and their CEO is a Rock Star. The guy knows his stuff. He is a man of service, giving back to his industry, serving on boards and acts as President of one of the large associations he is a member of. You get my point? The company is the best at what they do, have the authority in the industry, yet their business was hardly seen organically online. With several hundred pages of remarkable content the search engines have not been finding their content. We uncovered the problem and in the near future this business will achieve its natural, organic, good positioning for its keywords. Rightfully so. For this business to be outranked by new sites, that are mere product sellers and not industry stewards is wrong. This is where the 200 other things comes into play. Google supposedly has over 200 different algorithms that factor in to a website achieving higher rankings. Trying to outguess these algorithms is something that is impossible to keep up with and Google is always changing their algorithms to keep ahead of the people trying to rank affiliate sites over legitimate businesses. At the end of the day, the real business with the remarkable content, serving its industry, serving its clients and taking care of its employees and just plain doing business the right way are the ones that should win the ranking game. That is the way it should be and Google is getting better all the time at making this happen. So, if you are a legitimate business owner and running a good business, then the best guidance I can give you is to produce remarkable content and share it with the world. In time, this will help your business get more online exposure, leading to more traffic, which in turn should lead to more leads, appointments or sales. Most businesses really struggle with content generation. They are busy running the day-to-day operation and just don’t have the time, expertise or want to develop the content that will help them succeed online. Running a business is tough, but if you want to help your business rank better organically online for your keywords then creating remarkable content is a must! If you need help, guidance, or someone to help you do this then let me know. I have spent countless hours writing copy and have been trained in direct response copywriting, email copy, website copy, ecommerce copy, etc. I will help your business create a content creation plan that will generate more leads and sales for your business. Drop me an email today if you would like to discuss this strategy or other SEO, PPC, Social Media strategies to help your business grow.