I just checked the PayPal account of one of my clints and noticed about $1,000 in new online orders for their products. We started working with this client almost 12 months ago. This client had no website or online presence at all. Fast-forward 12 months, the client now has a professionally designed website, excellent seo content, acceps online payment processing through PayPal and their business has grown immensely.
How do they get the new online sales. Well, the site is organically ranking in position 2, on Page1 of Google for its top 2 keywords in a highly competitive industry.
Search Engine Optimization leads to organic traffic (free traffic) which produces results like these for this particular client.
SEO is an ongoing, ever-changing process that can provide great results for your business. Always keep in mind the first step in SEO is quality content that has been optimized naturally for your keyword phrases.