Google CTR Improved by over 100%!

Split-Testing ads on Google is a must. Today, I was happy to share some business results with a CEO of a leading manufacturing company located in Los Angeles, California. I have been making small, daily incremental adjustments to their Google Adwords campaign to improve quality of Ad spend. One test I have been performing is Ad improvement. I selected one of their top keyword phrases and ran ad comparisons side-by-side. By mmaking one slight change to the ad copy we improved the CTR of this ad by over 100%! Needless to say the CEO was impressed and very thankful. What does a higher CTR mean to this business. Well, many things. But, the bottom line is just that, the bottom line just got improved. Most people look at making money from google Adwords, we take it a step further. We look at ways to save money from Google Adwords, by improving CTR and keyword to business relevance. So, remember to split test your ads to achieve better results and better ad spend.