Lifetime Value of a new Client

Understand this and understand the value that online marketing services bring to your business. If you are a business owner and know the lifetime value of one new client for your business then you can plan the budgets for marketing initiatives for your business. Here is an example:Let’s say you own a chiropractic clinic and are using Google Adwords PPC as part of your marketing mix. Start with answering, “what is the Lifetime Value if I get one new patient for my business?” Let’s just say it is worth $3,000.00. So, now let’s say you invest $300.00 monthly towards Google Adwords PPC campaign. Your campaign results in one person setting a new appointment with your business during that monthly ad spend. You perform the services well and the client now claims you as their Chiropractor. So, for $300 dollars, you got a $3,000.00 lifetime value return. Not a bad return on investment. Those that understand the lifetime value of a new client to their business, understand the value that Google Adwords PPC can bring to their business. If you would like to have a Lifetime Value of YOUR clients discussion then give us a call.