Psychology of Search

My online marketing philosophy is complicated, yet simple. As my business name (page1ranks.com) is plural, this is the foundation of what I do for businesses. I get them seen multiple times on the first page of Google. This cannot always happen, but my track record is strong. That takes a combination of SEO and PPC (Pay-per-click) with the idea being the more often someone sees a business name on page 1 of Google naturally, and ethically, the better. Human psychology is at play here. Think about your own surfing habits for a minute. When you search for something online, let’s say its a dentist in Malibu. You do your search and up come all the paid and organic listings. On the first page you see one business that is listed more than once. That business more than likely is going to get your click because naturally you thought, “Hmm, they seem to be the good dentist in Malibu because they are listed twice on Google page 1. I have been using the public Internet from almost day 1. I still click through to websites that have more than one listing on the first page of my search phrase. I know better and am trained to recognize this, but I still do it. Psychology takes over and rationale is thrown out the window. I always tell my client that I will get them more exposure online, but once they click through to their website or call their business my work has stopped and their work begins. The website needs to take over and convert or the person getting the call needs to perform to get that prospect doing business with your company. So, when considering your online efforts, it is always a good idea to try to rank multiple times on page 1 for your keywords. Not always easy, but rewards can be great when achieved.